Erkin MukhamedovAI Marketing Engineer

Prod.

Erkin Mukhamedov

Role

The bridge between marketing and tech.

1,508 video ads · 53 clients · $8.54 per lead

Slate

Source
2023:05

AI Marketing Engineer, Milpitas, CA.

This site is cut like a video edit. Each clip on the timeline is one chapter, shot in its own look. Scroll, drag the playhead, or use J K L.

Handmade: Shorelight Education, 2023:05 to 2025:05

  1. I started in marketing, making videos by hand.
  2. Shot, cut, posted. Instagram grew 30%.
  3. The numbers kept going up.
  1. Storyboard: a phone on a tripod films a sunny campus lawn.
    Wide. Campus, golden hour.
  2. Storyboard: hands frame a vertical phone shot of a smiling student.
    Vertical. Student to camera.
  3. Storyboard: over the shoulder, a laptop shows a video editing timeline.
    Cut on the beat.
  4. Storyboard: a phone shows a post with hearts floating up and a rising arrow.
    Post it. Watch it climb.
  5. Storyboard: an international student with a suitcase walks through arrivals.
    CIS recruiting: arrivals.
  6. Storyboard: friends on campus steps laugh while one films them.
    BTS. They film each other.

+30%Instagram subscribers

Handmade

Company
Shorelight Education
Role
Marketing Associate
Place
Auburn, AL
Source
2023:05 – 2025:05
  • Produced and edited social video that grew Instagram subscribers by 30%.
  • Built a recruiting campaign for students from CIS countries with the recruiting team.

Hand toolsPremiere Pro · CapCut · Photoshop

Every frame cut by hand, one clip at a time.

Measured: Silkroad Innovation Hub, 2024:05 to 2025:08

  1. But everything still ran by hand.
  2. The ideas were bigger than the tools.

+29%

subscriber base

  • Social media campaigns that grew the subscriber base by 29%.
  • Events featuring Silicon Valley founders and angel investors.
  • Launch of the Silkroad Angels Club, connecting Central Eurasian angel investors with Silicon Valley startups.

Silkroad Innovation Hub
2024–2025

Measured

Company
Silkroad Innovation Hub
Role
Digital Marketing Intern
Place
Palo Alto, CA
Source
2024:05 – 2025:08

ChannelsSocial media · founder and investor events

Good numbers. A small frame.

Founded: SAKE, 2024:09 to 2025:07

  1. So with friends, I started a company.
  2. It didn't go that well.
  3. Still, a top Alabama accelerator said yes.
AI support for international studentsPitch · 2024

  • Product
  • Marketing
  • Sales

Pitched investors.
Tiger Cage 2025, Auburn.

HuntsvilleBirminghamMontgomeryAuburnMobileALABAMARoad map
Erkin pitching SAKE at Tiger Cage 2025.
Pitch day
Erkin and a teammate pitching SAKE on stage at Tiger Cage 2025, judges in the foreground.
The team

Founded

Company
SAKE
Role
Founder
Source
2024:09 – 2025:07
  • Led product, marketing, and sales for an AI platform that helps universities support international students.

It didn't work. It still changed everything.

Learned: self-taught programming, 2025:07 to 2026:01

  1. I realized I love tech.
  2. But I have no experience.
  3. So I taught myself to code.
  4. The AI boom had just begun. I went all in.
  5. A year of small marketing automations.
Low-poly game scene: a young man, seen from behind, works on a laptop in a dark room at night.
  1. # learning to code
  2. print("hello, world")
  3. # first small apps, then the AI boom
  4. curiosity = ["AI", "ML"]
  5. # a year of simple marketing automations
  6. for task in marketing:
  7. automate(task)
  1. python learning.py
  2. SyntaxError: invalid syntax
  3. python learning.py
  4. hello, world

~/automations6 small tools

  • caption-botWrites post captions from a photo and a tone of voice.
  • post-schedulerQueues a week of social posts from one spreadsheet.
  • lead-sorterScores new leads and puts the hot ones on top.
  • ad-variantsTurns one ad idea into ten copy variants to test.
  • lookscleanAn AI agent that tidies files on a Mac, with a preview first.
  • outreach-mvpA/B tests SMS and email campaigns against trucking leads.

Learned

Study
Self-taught programming
Focus
AI, ML, marketing automations
Source
2025:07 – 2026:01

Nights, a laptop, and a lot of error messages.

Automated: Call2Action, 2025:12 to now

  1. Then the Bay Area: Call2Action.
  2. First, simple Telegram bots.
  3. Then the platform: brief in, ads out.
  4. From here, the agent does the cutting.
Erkin Mukhamedov at the Palace of Fine Arts, San Francisco.

AI Creative EngineerBay Areasince Dec 2025

  1. Telegram bots
  2. The platform
  3. 1,508 video ads
San FranciscoOaklandPalo AltoSan Jose
San Francisco Bay Area
Call2Action promo, excerpt
Ad botPlaceholder data
  1. /start
  2. Send me a brief and I'll make the ads.
  3. Brief: CDL-A drivers, home weekly. Two vertical ads.
  4. On it: casting, script, render.
  5. Demo ad frame, made-up adAd 1 of 2 is ready for review.

One bot per job:

  • Ads
  • Landing pages
  • Social posts
  • Lead research
  • Reporting
  • Motion video
The ad agent platform in demo mode: an agent session turning a brief into video ads. Client details replaced with placeholders.
  1. Briefclient brief in
  2. Castingreference casting
  3. Promptsprompt models
  4. RenderSeedanceKling
  5. VoiceElevenLabs
  6. Subtitles + musicpronunciation checks
  7. QAvision-based checks
  8. DeliveredMetaTikTok
Demo ad frame, made-up ad: “Now hiring CDL-A drivers”Demo ad frame, made-up ad: “Home every weekend”Demo ad frame, made-up ad: “New trucks. Real miles.”Demo ad frame, made-up ad: “Apply in 2 minutes”Demo ad frame, made-up ad: “More time at home”Demo ad frame, made-up ad: “Start this month”
Demo · made-up ads

Automated

Company
Call2Action
Role
AI Creative Engineer
Place
Bay Area
Source
2025:12 – 2026:11

The rest of the platform

  • Internal AI platform with custom agents for 30+ enterprise clients
  • Landing pages with Meta Conversions API and TikTok Events tracking
  • Lead scoring and routing with classifier models
  • Intent-based prospecting over 12,000 target companies
  • Stripe-to-Meta budget ledger, daily dashboards, low-balance alerts
  • Routine agent lookups 2x faster and 3x cheaper

I stopped cutting. I started building the cutter.

Analysed: scanning ads for what made them win

  1. Then I scanned every ad for what made it win.
  2. $122k of Meta spend. 660 ads. 14,330 leads.
  3. $8.54 per lead.
Demo ad frame, made-up ad: “Now hiring CDL-A drivers”
Demo ad frame, made-up ad: “Home every weekend”
Demo ad frame, made-up ad: “New trucks. Real miles.”
Demo ad frame, made-up ad: “Apply in 2 minutes”
Demo ad frame, made-up ad: “More time at home”
Demo ad frame, made-up ad: “Start this month”

default direction <- winners

real drivers · fast apply · warm voice · upbeat music

Demo values. The real analysis covered 660 ads.

Analysed

Company
Call2Action
Role
AI Creative Engineer
Source
2026:03 – 2026:11
  • Traced the winning ads back to their creative inputs and set the agent's default creative direction from the best performers.

Find what wins. Make it the default.

Engineered: what I build as an AI engineer

  1. And I kept building.
  2. Harnesses, models, and the systems around them.
  • 1,508A brief-to-video-ad agent: Seedance, Kling, ElevenLabs and vision QA. 1,508 ads for 53 clients.
  • 30+End-to-end agent harnesses for 30+ enterprise clients: ads, landing pages, leads and reporting.
  • 27BFine-tuned Qwen3.8-27B with LoRA and QLoRA. Evals first: held-out clients, blind LLM judge.
  • 12kIntent-based prospecting over 12,000 companies, with lead scoring and routing.
  • 3xAgent lookups made 2x faster and 3x cheaper through A/B tests and defect analysis.
  • M.S. Computer Science, Sofia University, Palo Alto · GPA 4.0 · enrolled
  • B.S. Business Administration, Marketing, Auburn University · GPA 3.95

Engineered

Where
Call2Action and own projects
Role
AI engineer
Source
2026:01 – 2026:11

QwenHugging FacevLLMOllama

Under every ad, a prompt. Under every prompt, weights.

  1. Handmade
  2. Measured
  3. Founded
  4. Learned
  5. Automated
  6. Analysed
  7. Engineered

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Looking for an AI marketing engineer? Take the résumé, or write to me.

Erkin Mukhamedov at the Palace of Fine Arts, San Francisco.
Erkin Mukhamedov

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Source
2026:11

Open to AI marketing engineer roles: growth teams that want ads, landing pages, tracking and reporting built as systems.

Erkin MukhamedovAI Marketing Engineer

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